Exhibition Designer · Staging Coordinator
Industrial design precision fused with marketing strategy authority. I engineer spatial installations that convert square meters into brand equity — from Tokyo to Taipei, physical to digital, and back.
01What I Bring
Most agencies split these across four separate departments and four P&Ls. I deliver all of them from a single, accountable point of contact.
Floor plan logic, visitor behavioral flow engineering, and 3D concept development — from blank-page brief to fabrication-ready drawings.
Material selection, vendor management, structural engineering, and on-site installation supervision. Zero-compromise execution is the only standard.
Translating brand DNA into spatial language — sensory design, Peak-End Rule sequencing, and conversion-optimized visitor journey architecture.
Full-cycle project direction: scope, timeline, budget allocation, contractor negotiation, and ESG compliance reporting. NT$42M managed to date.
02 Selected Work
Every project below contains real-world constraints, documented decision matrices, and measurable outcomes — not curated renders of a perfect world.
Managed the technical preparation and contractor coordination for a premium IP pop-up exhibition. Organized initial stage drawing sets and supervised trade contractors on-site to ensure millimeter-accurate construction under a 48-hour build window.
Directed the full spatial strategy and on-site execution for a high-traffic outdoor cycling exhibition in Taipei. Engineered a dual-identity spatial system that transitions seamlessly from a performance-driven race-day atmosphere into a premium lifestyle retail experience.
Engineered a high-performance material experience site for Sto Global's premium interior eco-coatings. Overcame high-res texture loading constraints (+4K) under a tight 2.5MB payload budget, deploying an interactive lighting simulator that boosted physical sample requests by 45%.
Designed a decoupled spatial sanctuary inside a noisy commercial hub. Solved extreme ambient noise leakage (+65dB) and severe reverb flutter through modular, algorithmically routed acoustic wood diffusion.
Engineered a fully self-contained, zero-emission phygital micro-living capsule pavilion. Solved severe airflow limitations and low-overhead acoustics within a 45m² footprint using modular aluminum framing and dynamic localized sound staging.
F&B Brand · Pop-Up
Rapid 5-day deployment of a premium coffee brand's traveling pop-up across 3 Taipei MRT atrium locations. Each iteration adapted to radically different ceiling heights, foot traffic patterns, and power grid constraints.
Fashion Brand · Flagship
Seasonal flagship window concept for a Taiwanese fashion brand — six consecutive seasonal installations across one year. Developed a reusable modular structural language that cut per-season production cost by 40%.
Medical Brand · Conference
Exhibition stand for a medical device brand at a Tier-1 international conference. Navigated strict TFDA compliance requirements for product display, managed bilingual content architecture, and achieved a 22% increase in qualified booth leads vs. prior year.
Testing a hybrid workflow where generative AI proposes initial floor plan configurations (egress compliance, flow optimization) and a human design director applies material, brand, and sensory judgment to the output. Current accuracy on constraint satisfaction: 73%.
Developing a proprietary data sheet format that maps material choices against 5 axes: install speed, ESG weight, cost index, reusability factor, and tactile luxury score. Used internally across all Tier 1 project briefs.
03 About
I'm TJ Yang — a Brand Experience Strategist operating at the exact intersection where spatial design meets commercial strategy. My background in industrial design gave me a non-negotiable standard for engineering precision, material honesty, and structural logic. My marketing specialization transformed that into a single, unfair competitive advantage: I can read a brand brief, calculate a space plan, and close a business case — in the same meeting.
"Space is the most expensive media channel a brand will ever buy. I make sure every square meter earns its cost — with evidence."
04 Connect
Precision briefs only. If you're solving a spatial problem that involves real constraints, real budgets, and a brand reputation worth protecting — this is the right conversation.