IP-STAR Logo REAL-WORLD CASE STUDY · CREATIVE EXPO TAIWAN 2026

IP-STAR POP PARK

A flagship exhibition pavilion designed for Creative Expo Taiwan 2026. Centered on the concept of a 'Fantastical Theater,' this project translates digital narratives into a physical environment—integrating character IPs, animation, VR, and interactive media while balancing B2B business matchmaking with B2C visitor engagement.

SPATIAL CONCEPT & EXHIBITION ARCHITECTURE

As a key pavilion at Creative Expo Taiwan 2026, IP-STAR POP PARK serves as a physical platform for digital character narratives, animation studios, interactive VR, and commercial licensing partners.

  • Theatrical Concept & Modular Zoning: Blends a fantastical theater theme with modular layouts, accommodating 36+ booths and representing 45+ character IP brands under a unified visual identity.
  • Interactive Experience & Media Integration: Integrates VR experience zones, digital screens, and interactive displays that engage B2C visitors while maintaining spatial safety and efficiency.
  • Circulation & My Role: Responsible for Spatial & Exhibition Design, 3D Rendering & Visualization, and Layout Planning—designing clear circulation paths that accommodate high-density public crowds while keeping dedicated areas accessible for B2B meetings.
“Translating digital IP narratives into physical spaces requires balancing immersive storytelling with functional layout. By framing the pavilion as a 'Fantastical Theater,' we created an environment where public entertainment and B2B matchmaking exist in harmony.”

PERFORMANCE METRICS

2.5 Days
ON-SITE BUILD WINDOW
36+ Booths
MODULAR EXHIBITION SPACES
45+ Brands
LICENSED CHARACTER IPS
B2B & B2C
DUAL FOCUS & MATCHMAKING
EXHIBITION STRATEGY SPATIAL MATRIX

DUAL-CIRCULATION & SPATIAL LAYOUT

Centralized layout configured to seamlessly guide general public traffic through interactive IP display zones, while providing perimeter pathways and accessible networking spaces for B2B trade licensing partners.